Statement | FAQ's

Beauty not Brutality

Illamasqua products have NEVER and will NEVER be tested on animals.

We have always stood firm on core principles that define our position in the beauty industry and wider world. In recognition of this commitment, we are proud to have accreditation as a ‘cruelty free brand’ from PETA – the largest animal rights group in the world.

Always Compassionate

Since the brand launched in 2008, we made a strong commitment to never support or permit animal testing on any of our products, and only work with suppliers who uphold these principles.

Producing high quality products that meet strict consumer health and safety regulations while pushing creative boundaries is our priority. In every step of the manufacturing process we are diligent in ensuring we are behaving as mindfully as possible in respecting the world we live within. Our make-up brushes are made entirely out of synthetic hair and our range also houses over 100 Vegan products.

We are proud that PETA has recognised this diligence and look forward to continuing to promote a more cruelty free lifestyle while encouraging other beauty brands to step away from this inhumane and unnecessary process.

Our respect and compassion for others is what defines Illamasqua’s core brand values. We continually challenge the status quo and speak on matters that effect our human fundamentals, while always celebrating the diversity in beauty.


1. Does your company test ingredients or/and finished products on animals?

We do not conduct nor endorse animal testing and all our suppliers commit to this same philosophy.

2. Do you test ingredients or products on animals through a 3rd party? How do you ensure that your manufacturers do not test?

No, we get signed agreements from our manufacturers to state they do not conduct animal testing

3. Do your manufacturers test ingredients or products on animals?

No, as above

4. Are you owned or affiliated with any companies that test products or ingredients on animals?

No, we are an independent brand with no parent company.

5. Do you currently have plans to market and sell your products in the Chinese market, which requires animal testing by law to sell in that country?

Until such time as there is a route to market in China that does not require animal testing, we have and will continue to refrain from selling in this market.